Not that long ago, major tech companies could be counted on as vocal allies of the LGBTQ community. Household names like Amazon, Google, and Meta made their stances particularly known during Pride Month, during which they’d publish celebratory blog updates or social media posts.
This year, however, some of these companies have muted their support, posting fewer times or not at all.
The shift comes amidst heightened political pressure by the Trump administration on private companies to fully reject diversity, equity, and inclusion (DEI) language and initiatives. Beyond the tech industry, companies like Anheuser-Busch and Deloitte have scaled back or eliminated their annual support of Pride festivities, according to the New York Times.
In order to gauge how the tech industry is, or isn’t, acknowledging the occasion, Mashable reviewed newsroom and social media posts published by Amazon, Apple, Google, Meta, Microsoft, and TikTok, for June 2024 and the first half of June 2025. We focused on the companies’ main accounts on Facebook, Instagram, TikTok, and X.
Mashable also contacted each company to comment on our findings. We invited them to provide additional content that may have appeared on other platforms, including LinkedIn and Threads; share whether more posts may be forthcoming in June; and highlight internal Pride messaging for employees.
While some companies, like Apple, TikTok, and Microsoft, appear so far to have maintained their commitment to publicly recognizing Pride, advocates have noticed the silence from other corporations. (Scroll down to see our findings in detail.)
Most notably, Amazon and Meta — the latter being the parent company of brands including Facebook and Instagram — have been quiet on Pride during June, so far.
Neither company has acknowledged Pride via their corporate newsrooms. Nor have they done so on their popular Instagram, Facebook, and TikTok social media accounts.
Google, which recognized Pride frequently in 2024 with multiple social media posts, appears to have acknowledged it once as of mid-June. YouTube, which is owned by Google, celebrated Pride last year with a newsroom post on the occasion, but hasn’t published anything yet in June. Earlier this year, YouTube removed “gender identity and expression” from its hate speech policy, which protects certain groups of people from harassment.
Google declined to respond to Mashable’s request for comment about its Pride content.
Standing for “freedom and inclusion”
A spokesperson for GLAAD, a nonprofit organization that monitors media and cultural representation of LGBTQ people and issues, indicated that the pullback on Pride messaging is alarming.
“Tech companies should stand up for inclusive values all year round, but especially during Pride month,” a GLAAD spokesperson told Mashable. “They’re missing out on reaching millions of LGBTQ people and our allies when they fail to stand up for the commonly held values of freedom and inclusion.”
The spokesperson noted that the lack of engagement around Pride follows discouraging policy decisions that advocates believe put LGBTQ people at greater risk for online harm.
Meta, for example, revised its Hateful Conduct policy earlier this year by dropping rules that protected LGBTQ people. As a result, Facebook, Threads, and and Instagram users are now permitted to call gay people “mentally ill.” Meta also removed its LGBTQ Pride themes from Messenger in January.
The changes occurred in advance of President Trump’s 2025 inauguration, and in tandem with statements from Meta CEO Mark Zuckerberg that the company would favor free speech over enforcing longstanding guidelines meant to create safe online spaces, including for LGBTQ people. A new report from GLAAD found those changes have increased harmful content and harassment.
Whereas Meta previously posted regularly during Pride Month via its corporate newsroom and social media platforms, the company hasn’t mentioned the occasion yet. Last year, the company marked the start of Pride Month with a post on June 1 honoring its own employees. “Get ready for a month of love, acceptance, and celebration at Meta!” the post read.
Meta did not respond to Mashable’s requests to comment on its approach to Pride this year.
Amazon, which also once reliably posted about Pride Month, has been quiet. In 2024, the company shared a celebratory message on LinkedIn, featuring a carousel of employee images and a supportive message, complete with both Pride and trans flags: “Love who you want to love. Be who you want to be. Here’s to equality. Here’s to Pride. 🏳️🌈 🏳️⚧️”
No such messaging has appeared on its social media accounts this year, nor has the company dedicated a newsroom post about Pride since 2023.
When contacted for comment by Mashable, Amazon said that it recognizes cultural moments and celebrations throughout the year, both with employees and publicly, but did not mention Pride specifically. It also reiterated its commitment to building a “diverse and inclusive company,” which Amazon cites in a list of “positions” on top issues, like climate change and immigration reform.
“The LGBTQ community will remember”
Importantly, most of these tech companies have scored high on the Human Rights Campaign’s Corporate Equality Index, a multi-faceted measure of corporate policies and practices that relate to LGBTQ employees and outreach to the LGBTQ community. The index takes into account whether U.S.-based companies have inclusive benefits and adopt nondiscrimination policies, among other factors.
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Amazon, Apple, Google, Meta, and Microsoft all received perfect 100 scores in the 2025 index, which was based on data collected in 2024. TikTok, which is not a U.S.-based company, did not participate in last year’s survey.
RaShawn Hawkins, senior director of HRC’s Workplace Equality Program, told Mashable that the index can be a valuable way for consumers to gauge whether a company supports LGBTQ people year-round. But she was also troubled by the fact that some companies are distancing themselves from Pride, and DEI in general.
“Don’t expect us to come running, open arms, back into your business when you decide to be with us again.”
She attributed their reticence partly to business pressures in light of the Trump administration’s executive order forbidding federal contractors from engaging in DEI-related practices, and threatening legal action against companies that engage in “illegal DEI discrimination and preferences.” Yet Hawkins also noted that amidst the political chaos and uncertainty, there’s been a “lot of self-preservation inside the coalition, in the movement.”
Hawkins said that it’s important for the queer community to find ways of “knowing who’s there for us, and who isn’t,” adding that corporations may very well face backlash for certain choices.
“Any short-sided or knee-jerk reaction that a business is making right now, the American people will remember, the LGBTQ community will remember,” said Hawkins. “Don’t expect us to come running, open arms, back into your business when you decide to be with us again.”
Mashable will update the following list of Pride content shared by the companies we reviewed should new posts appear before the end of June 2025.
Amazon
In years past, Amazon routinely recognized Pride Month via its corporate newsroom. The last time it did so was in 2023, when it featured series and movies on Prime Video that celebrated “the LGBTQIA+ community.”
When contacted for comment by Mashable, Amazon said that it values cultural moments, celebrations, and building a “diverse and inclusive company,” but did not address specific questions about Pride content.
Check out Amazon’s TikTok, Instagram, Facebook, and X accounts. Though Mashable did not review LinkedIn posts for each tech company, you can find Amazon’s account here.
Apple
On June 1, Apple promoted its regular #ShotoniPhone campaign with a carousel of Instagram images featuring queer creators. The company pinned that post, with a simple prompt of “Celebrate Pride,” to the top of its grid. Last year, Apple marked Pride Month with a different installment of #ShotoniPhone that highlighted the work of nine queer photographers.
Earlier in May of this year, Apple launched its 2025 Pride collection of various products designed with rainbow striping. The newsroom post also noted that the company is “proud to financially support organizations that serve LGBTQ+ communities.”
Apple did not respond to Mashable’s request for comment.
Check out Apple’s TikTok, Instagram, Facebook, and X accounts.
In 2024, Google recognized Pride several times on social media. The company’s activity included a pointedly political Doodle of Jeanne Córdova, a Chicana lesbian activist, feminist, and author, as well as Facebook posts highlighting LGBTQ+ voices and storytelling about the Pride flag. A newsroom post published in early June catalogued eight ways to “find Pride” with Google. The Google platform YouTube also featured a series on LGBTQ+ creators.
“Beyond the 30 days of Pride Month, the LGBTQ+ Creators on YouTube inspire, inform and support users all year round,” said a 2024 YouTube blog post about the initiative. “We are committed to fostering a space where everyone feels seen, heard, and empowered to be their authentic selves.”
While Google has acknowledge Pride this year, its messaging has been noticeably muted compared to last year.
There’s no YouTube blog post or promoted series, or multiple social media posts, though a brief Google newsroom writeup offers users ways to “connect” with Pride celebrations. This year’s Doodle, shared on Instagram and elsewhere, honors hyperpop and LGBTQ+ musical artists. As of this story’s publication, Google has yet to share any other Pride content on social media or its newsroom. The company declined to provide a response to Mashable’s request for comment.
Check out Google’s TikTok, Instagram, Facebook, and X accounts.
Meta
As detailed above, Meta’s recognition of Pride has shifted significantly. The company has previously noted the occasion in newsroom blog posts, as well as on its social media channels. So far, Meta has been silent.
San Francisco Pride also ended its relationship with the company in advance of its 2025 celebration, according to the San Francisco Chronicle.
The company didn’t respond to Mashable’s request for comment.
Check out Meta’s TikTok, Instagram, Facebook, and X accounts.
Microsoft
Microsoft has appeared to stay consistent with its Pride messaging this year. In mid-June of 2024, Microsoft shared a celebratory Instagram post to mark the occasion, along with an in-depth newsroom blog post and dedicated Pride storytelling hub.
This year, it again posted to Instagram to honor Pride, and linked back to a splashy campaign called “The Code of Us,” which elevates “the voices and experiences of LGBTQIA+ communities.” It has since promoted the campaign twice more on Instagram.
A Microsoft spokesperson said these and other social posts, including on Threads and LinkedIn, are part of the company’s broader Pride 2025 strategy, and that more social content is planned for June.
Check out Microsoft’s TikTok, Instagram, Facebook, and X accounts.
TikTok
In 2024, TikTok debuted a roundup of “Visionary Voices,” which featured “LGBTQIA+ creators who continue to inspire, educate, and make an impact.” It also shared Pride content on its Live US account, in addition to cross-posting some of that media on Instagram.
While TikTok did launch a “You Belong Here” campaign to mark Pride 2025, there are no more Visionary Voices. However, it did share Pride content from a number of creators via its TikTokCreators account that has millions of followers, and posted similarly on Instagram.
A spokesperson for TikTok told Mashable that the company takes a year-round approach to supporting LGBTQIA+ creators and employees. Part of that work, the spokesperson said, includes #PrideTikTok community creator programming, and an internal Pride employee resource group that promotes inclusion, allyship, and professional development.
Check out TikTok’s TikTok Creators, Instagram, Facebook, and X accounts.
