Ever wanted to hear your group chat’s worst message set to a pop chorus? Snapchat can do that now.
Snap announced a batch of new AI features for Lens+, its premium tier, on Monday, and the headliner is Create Song. Press and hold a message in a chat, tap Create Song, and pick a genre such as pop or rock. Snapchat turns your message into a short original track, and you can preview it before sending it to your friend.
Credit: Snapchat
If your chats are more visual than musical, the rest of the update is for you. AI Photoshoot is built to rescue near-miss Snaps, fixing shots where someone blinked, looked away, made a funny face, or got caught in bad lighting.
Credit: Snapchat
And AI Remix lets subscribers take a Snap a friend sent and reimagine it in a new style as a reply. There’s also a sticker tool that restyles custom, saved, or received Stickers, and AI-enhanced fonts that can turn captions into bubble letters, spray paint, foam, or fuzzy textures.
Mashable Trend Report
Credit: Snapchat
Credit: Snapchat
For anyone who has lost track of Snap’s subscription tiers, Lens+ launched last year as a tier within Snapchat+, which Snap says now has more than 25 million subscribers worldwide. It already gave subscribers exclusive Lenses and AR effects, along with generative tools like the Imagine Lens for image generation and AI Clips, which turns a single photo into a five-second video. Those tools run on a monthly generation allowance, and Lens+ costs $7.99 a month.
As for when you can try it, the new features are rolling out now in all markets where Lens+ is available, though Snap says access may vary by region over the coming weeks. This is the latest move in a busy few weeks for Snap; on Sept. 10, the company launched Snapchat Plans, an event-planning feature that puts it up against Partiful.
Put those moves next to today’s news, and Snap’s line gets easy to see. AI is welcome in your chats, where it’s a premium perk. Fully AI-generated video won’t get recommended in Spotlight, where strangers find you.
The real test comes after the novelty wears off. Snapchat+ has more than 25 million subscribers, and Snap is putting its most compute-heavy tools behind the $7.99 Lens+ tier, so it needs people to keep paying for AI that lives in their chats, similar to Meta One.
If Snap’s approach works, expect the next round of Lens+ features to look a lot like this one: small, playful tools built around how friends already talk to each other.
