Do-It-Yourself PR Kits Expand to Help Beauty and Spa Businesses Reap

by Aks Interactive on Dec 30, 2010

The JW PR Toolkit for Beauty/Spa Businesses has been expanded to include even more useful, relevant information, tools, tips and templates on how to capture more business with easy-to-implement PR programs. The PR Toolkit was released just a few months ago and was immediately well-received with orders from online and offline businesses all over the country. Realizing that such professionals are hungry for this information, JW Public Relations, the boutique PR firm that created the JW PR Toolkits series, developed even more relevant content. Unlike a book or e-book that the customer buys once, each PR toolkit in the JW PR Toolkits series is updated and expanded with new articles, tips, tools and templates very frequently. All previous kit buyers receive the new and updated information via email before it is even available on www.jwprtoolkits.com. In this economy, there is more competition than ever among beauty and spa businesses. Some people might consider such services to be luxuries, while others view things like hair and nails to be essential, especially if looking for a new job. Price and quality are usually top concerns when looking for beauty services. Such businesses need to focus on what differentiates them from the competition, possibly holding events, sponsoring events, promoting package services and new services and more. A PR program can be the most cost-effective way to get the message out. "These valuable kits have all of the tools any beauty or spa business needs to create a do-it-yourself PR Campaign on a shoe-string budget," said Jennifer Wezensky, president of JW Public Relations and a veteran journalist and PR pro. The information in these toolkits was developed, written and reviewed by some of the country's top PR professionals and best veteran journalists, including editors and reporters who work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here. Each kit, available for immediate download as a Zip file of PDF and Word documents, includes valuable articles and documents on topics including: Ӣ About Press Releases Ӣ What Makes News? Ӣ Ideas for News Angles Ӣ How to Write a Press Release Ӣ The Importance of SEO Press Releases Ӣ How to Write an SEO Press Release Ӣ Press Release Distribution Ӣ What is a Media Kit? Ӣ What is an Electronic Media Kit? Ӣ PR and Social Media Ӣ Visuals: Using Images to Tell Your Story Ӣ PR and social media Ӣ Media Pitching Ӣ Media Training Ӣ Crisis Communications Ӣ Maximizing the PR Potential of Your Website Ӣ How to Reach Bloggers Ӣ Strategies for Better Coverage Ӣ Glossary of PR Terms The PR toolkits also include customized press release templates, example press releases, a sample public relations plan and news angles. Each kit is $49, less than the cost of hiring a PR professional to write a simple press release.

General

Source: PR Public Relations team includes current and former broadcast and print reporters and editors as well as other experienced PR pros. For more information, visit www.jwprtoolkits.com.
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