Need to start a publishing revolution?

by Martin Day on Mar 14, 2011

Calling all freelance writers, publishers, editors, journalists and publishers. It is time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and interact their mind and soul - we're talking revolution. As it was in the beginning Publishers have for many years relied on letters to get feedback from their readers and though e mail has opened up this method of communication it's nonetheless time consuming and difficult to process with only a fraction of the received correspondence ever being used. Let's face it, in addition to being an overhead for the writer, to most individuals it's an unrewarding medium when it comes to effort required and response received, just consider the number of letters that go unpublished and unread. As it is now The Internet has introduced new channels of communication and has opened up alternatives that permit us to challenge conventional methods. The Web is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate the best way things are done. Newspapers, commerce journals, magazines and ezines now have the opportunity to vary the mental process. When people read an article they often wish to remark, and traditionally this has required them to feel strongly enough to put pen to paper; or with the creation of the Internet send an email. Sure emails are easier but it surely still takes time to craft an e-mail and 'time' for the majority, is what they haven't got. The letters page though attention-grabbing are at best a snapshot of comments; a properly crafted and well written letter on any given topic could hold the view of the majority, or the minority, as it's a free text medium and tough to measure. As it should be Now take into account some great benefits of linking articles to on-line surveys where as a writer you'll have the power to acquire precious suggestions from your readers and in a form that can be simply measured. Just as important as you communicating together with your readers it is giving your readers a method to communicate with you where they know it'll count. Want a snapshot of opinion? Did they like that article? Did the readership agree with what was written or do they take another view? Now it's easy Prior to now questionnaires would have taken appreciable effort to design and publish and altogether was a process too long winded and therefore reserved for the niche and bigger topics. Nevertheless, using online questionnaire web sites questionnaires and surveys may be created and published via the web by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the right compliment to articles that prompt opinion and debate. The advantage over letters and e-mails are that all the feedback is managed and measured and websites like Survey Galaxy will give you a real time poll that you could either keep to your self or share with your readers. It isn't even one or the other now Hyperlink each article to an online questionnaire and not only lengthen the life of the article as individuals have a channel to express their views, but involve your readers in the dialogue where they now know their opinion will be counted. You think they might rather send an e mail? - no problem - include the facility inside the questionnaire and get the best of both worlds. It is fast, low cost, and straightforward to do; it would engage and empower the reader, provide excellent feedback and having established a dialogue you then have the opportunity to hyperlink to other related articles.

General

Source: To try it for yourself register your opinion of this article here:- Express your view of this article About the Author Martin Day is a Director of Survey Galaxy Ltd a website that permits anybody to create, design and publish on-line surveys. For extra data please visit www.surveygalaxy.com
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Martin Day

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