Google's Penguin Algorithm & SEO

by Diane Templar on Dec 3, 2013

Google Panda & Penguin Introduction Before you start to make changes to your site, first you need to know if your site has been hit by either the Panda or Penguin updates or both. Large traffic drops on or near the 24th April 2012 indicate that the Penguin algorithm has penalized your linking profile. The keywords that dominate your exact match anchor text are the ones usually hit the hardest by Penguin. The free back-link checking tool at majesticseo.com is the most convenient way to analyse your current keyword anchor text. Back-Link Profile Prior to Google launching the Penguin algorithm, you could use up to 70% exact match keyword density and rank well, overnight this dropped to 5%. The majority of your back-link structure should be made up of Brand links, URL links and junk links. Brand link examples include your registered company name or your official website name. URL links should be varied as this makes your links look much more natural. On-Page SEO for Google Panda Along with reducing the off-page keyword density through Penguin, Google has changed it's expectations for on-page keyword density too. Maximum keyword density on-page should not exceed 2%. Authority links from within your site content to (.gov or .edu) content is a good way to increase the quality score of your own site. Your Content Good quality, well-written and genuinely unique content is the only content that you should publish on your site.

General

Source: Diane is an experienced search engine optimization consultant, based in London in the UK who works with sites affected by the Penguin algorithm, to improve the quality of their site content and restoring rankings.
No posts submitted yet.
SEO 815 Views

Author

Dedicated servers

  • Resellermarkets.com

    RE3-SAT-16G
    Starting from
    $80.00 USD Monthly 
    Processor Intel Xeon E3 1225v2

    Cores/Threads 4 cores/ 4 threads

    Frequency 3.2 GHz+

    RAM 16 GB DDR3

    Disks 2 x 2 TB SATA

    RAID Soft
    Network connection 1 Gbps

    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     
     
    RE3-SAT-32G
    Starting from
    $90.00 USD Monthly 
    Processor Intel Xeon E3 1225v2

    Cores/Threads 4 cores/ 4 threads

    Frequency 3.2 GHz+

    RAM 32 GB DDR3

    Disks 2 x 2 TB SATA

    RAID Soft
    Network connection 1 Gbps

    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     
     
    RSYS-I-32G
    Starting from
    $85.00 USD Monthly 
    Processor Intel Xeon W3520

    Cores/Threads 4 cores/ 8 threads

    Frequency 2.66 GHz+

    RAM 32 GB ECC

    Disks 2 x 2 TB SATA
    RAID Soft

    Network connection 1 Gbps
    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     
     
    Rsys-Ip-16GEcc
    Starting from
    $70.00 USD Monthly 
    Processor Intel Xeon W3520 

    Cores/Threads 4 cores/ 8 threads 

    Frequency 2.66GHz+ 

    RAM 16 GB ECC

    Disks 2 x 2 TB SATA
    RAID Soft

    Network connection 1 Gbps
    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     

Actions

Top Categories

Latest Articles

Single Sim Multi Recharge

Web Service API enables automated transactions over secure channel and Solutions to suite your requirements, Single API for all services....

on Feb 21, 2015

Recharge Software

Recharge software is a unique facility that offers recharge facility to a wide array of mobile, internet and DTH connections. Once you get access...

on Feb 21, 2015

Recharge API

Recharge API is a wonderful innovation in the mobile recharge business whereby by a single click of the button you can recharge a number of mobile,...

on Feb 21, 2015

Multi Sim Recharge

Multi sim recharge is a unique facility whereby using a single sim you can recharge a number of mobile and internet connections. Maintaining a...

on Feb 21, 2015

All Sim Recharges

The all sim recharges is a unique facility wherein by owning a single sim with a prepaid facility you can recharge your connection with various...

on Feb 21, 2015

Translate To:

Footer block #1

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Ea mea quod. Learn more

Footer block #2

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Ea mea quod.

Submit an article

Footer block #3

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Get in touch Ea mea quod incorrupte.