How to Control Search Results for Your Personal Name Brand by Ilya Elbert

by David Marion on Jan 18, 2011

Step 1: Registration and Hosting: Purchase wwwdotyournamedotcom from godaddy or another cheap provider. Registration should cost you around $10-$12.00/year. Set this up for auto-renew. Additionally purchase cheap hosting for $3-5/month (you’re not going to have that many visitors so don’t worry about how much storage or bandwidth they give you. Just make sure there are no bandwidth overage charges. Don’t forget to transfer DNS Nameservers to point to your new hosting company. Step 2: Site Design and Setup: Select a simple but pre-optimized template for personal branding for your website. I recommend Danny’s “Layman’s Personal Branding Platform”. “Do a search for it”. Regardless of the template you use, make sure you are mindful of SEO related tags, and insert your name as the first keyword on every page. Don’t forget to tag images with relevant alt tags, have an h1 tag on every page, and mention yourself at least 1-3 times on every page. This will make sure that Google sees your site as relevant to your name. Step 4: Off Page Optimization Setup: Now you need to build authority for your name. This shouldn’t be very hard if your name is not common. Our goal here is to get google to display as many pages of your site for your name query as possible. Do a google search on ‘apple’ and you will see up to 8 pages from their site displayed on the first page. We should be able to get 2-4 results with a little elbow grease. To do this, we will need to do some low level linkbuilding such as article and directory submission. For this purpose, I recommend tools by digixmas (Article Submitter and Directory Submitter). Both of these tools have a limited free mode which may suffice (if you’re still not seeing multiple pages for your site and have $40 to spare I highly recommend at least 1 article, and 1 site submission round from each of these tools). Step 5: Article & Directory Submission: Now you will need to write a short 1 page article with a summary about something you are an expert, or aspiring to be an expert about. Don’t forget to mention your name in the title and several times in the text of the article. Make sure you create 4-5 different ‘resource’ variations on the article submitter, to properly deep link the site and give link juice to the sub pages. For free directory submission keep the anchor text to “your name”, and try to keep the category as relevant to yourself as possible. If you’re doing paid submission, vary the anchor text a little bit to avoid getting penalized by google for excessive exact match use, but keep your name in the variation (For Example Ilya Elbert, Ilya Elbert Personal Site, Ilya Elbert Personal Brand, Ilya Elbert Official Site). Step 6: Additional Results: You should have 2-4 results for your name within 30 days based on this 1 site alone. Additionally you will need to create other 'web properties' for your name brand. Suggested sites for this include major social networks that rank highly in the search reults, such as linked in, myspace, and facebook. This should give you at least 3 additional results on the first page of Google. Now we're up to 5-8 results. What else can we do to dominate the first page? I recommend creating a blog and syndicate content to it that you enjoy reading. Additionally, a squidoo lens, and creating profiles in popular forums with a proper signature will also ensure that you take over the entire first page.

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Source: Ilya Elbert is an Aspiring SEO Consultant, IT Service Manager, and Entrepreneur.
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