URL shortener with tracking

by Fenton Wilmer on Oct 18, 2010

Uniform resource locator is nothing but a scientific and sophisticated term for a website or a web page address. Like all other addresses, a web page address or a web site address is also unique and it is commonly allotted through domain name system. Without getting into many technicalities, let us see why URL shortening has become so important and popular in today’s time. The discussions will also cover URL shortening with tracking and how businesses can benefit from this particular technique. One thing is clear that in order to survive the rigorous competition in the virtual world, one has to come up with innovative techniques and methods to market and sell the product. URL shortening as the term suggests is the technique used to shorten extra long URLs or web addresses. Special software is used for the purpose and in the nutshell it is a form of redirecting. A special database is created by the shortening service provider in which it stores all the long links and their respective shortened links. When someone clicks on the short URL advertised on a forum or social media site, then a special call is sent to the database from which the original lengthier URL is invoked and the user is redirected to the relevant site or page. In short it is something similar to assigning long formulae to singular Greek variables. The concept was first introduced in the year 2001 but its usage gained momentum during the recent years when a lot of people started using social media sites for advertising their web sites, product sites or sharing informational links. Too long URLs can end up being garbled when posted on medium where character limits have been specified for posts. Moreover, it becomes very difficult to read the URL aloud or communicate it to someone over telephone, if need arises. That’s why social media site specific URL shortening applications are created. For example a lot of online sites offering services of shortening the URL are advertising their service as URL shortener for Twitter. They are targeting their advertisements towards millions of Twitter users. Since short URLs have become so popular, a lot of online web sites are doing it for free. Their main revenue comes from advertisements. Naturally the competition has increased exponentially and it has become difficult even for the websites and users to decide which the best URL shortening service is. In order to increase the marketability of their services, shortening web sites are offering URL shortener with tracking. The internet marketers and the web site owners are the happiest with this particular add-on because tracking the number of visitors to the site and also collecting statistical data about their browsing habits has become utmost important. Geo-targeting is one of the most recent trends in internet marketing and URL shortening services that also provide tracking services are any day invited.

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Govind A is the author of this article on URL shortener with tracking. Find more information about URL Shortener here.

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