The Role ECRM Systems Play In Internet Marketing Projects

by Gregory Curtis on Oct 6, 2010

Customer Relationship Management (CRM) is not a new concept. It is a broad umbrella term that has come to include any strategy for managing a company's relationship with customers and potential customers. What has changed in customer management is the introduction of Internet marketing. Technology has enabled marketers to manage their customer relationships using the Internet, and has enabled them to measure and track marketing results in real-time, and respond to client and customer needs and desires almost immediately. With an electronic CRM system (ECRM), Internet marketing can take on a whole new role in a company's overall marketing strategy. Online marketing firms use ECRM to create more targeted and personalized marketing messages and campaigns using email and the Internet. Using an ECRM system, a marketer can gather information about customer needs and preferences, and use this information to create an effective marketing campaign. Email marketing campaigns to customer bases can be conducted with ease using ECRM. Such a system allows online marketing firms to create mass customized messages, check on customer satisfaction and needs and promote new products and services. Unlike more traditional marketing practices, Internet marketing and ECRM systems allow companies to effectively track and measure email campaigns and their results. Metrics such as clicks, impressions, and leads can all be easily analyzed using an ECRM system. Even online ad placement and social media use can be part of an Internet marketing strategy using ECRM. What makes ECRM so important to online marketers is the ability to use it to consolidate information and results, and communicate these results to sales and marketing for use. Once marketing campaigns are completed and results gathered, an ECRM system can even be used to help manage services such as product tracking, order fulfillment and more. ECRM systems give marketers a whole new set of tools at their disposal. Marketers can now target their customers in a number of different ways and get nearly instant results and measurements. Using these results, it becomes easier to respond and predict customer needs and requests, and more effectively serve customers.

General

Source:

Maria H. Payton is the author of this article on Internet Marketing. Find more information about Online Marketing Firm here.

No posts submitted yet.
Marketing 92 Views

Most Recent Articles

Author

Dedicated servers

  • Resellermarkets.com

    RE3-SAT-16G
    Starting from
    $80.00 USD Monthly 
    Processor Intel Xeon E3 1225v2

    Cores/Threads 4 cores/ 4 threads

    Frequency 3.2 GHz+

    RAM 16 GB DDR3

    Disks 2 x 2 TB SATA

    RAID Soft
    Network connection 1 Gbps

    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     
     
    RE3-SAT-32G
    Starting from
    $90.00 USD Monthly 
    Processor Intel Xeon E3 1225v2

    Cores/Threads 4 cores/ 4 threads

    Frequency 3.2 GHz+

    RAM 32 GB DDR3

    Disks 2 x 2 TB SATA

    RAID Soft
    Network connection 1 Gbps

    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     
     
    RSYS-I-32G
    Starting from
    $85.00 USD Monthly 
    Processor Intel Xeon W3520

    Cores/Threads 4 cores/ 8 threads

    Frequency 2.66 GHz+

    RAM 32 GB ECC

    Disks 2 x 2 TB SATA
    RAID Soft

    Network connection 1 Gbps
    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     
     
    Rsys-Ip-16GEcc
    Starting from
    $70.00 USD Monthly 
    Processor Intel Xeon W3520 

    Cores/Threads 4 cores/ 8 threads 

    Frequency 2.66GHz+ 

    RAM 16 GB ECC

    Disks 2 x 2 TB SATA
    RAID Soft

    Network connection 1 Gbps
    Bandwidth 250 Mbps

    Traffic Unlimited

    IPv4 1
    IPv6 /64
    Anti-DDoS Included

     

Actions

Top Categories

Latest Articles

Single Sim Multi Recharge

Web Service API enables automated transactions over secure channel and Solutions to suite your requirements, Single API for all services....

on Feb 21, 2015

Recharge Software

Recharge software is a unique facility that offers recharge facility to a wide array of mobile, internet and DTH connections. Once you get access...

on Feb 21, 2015

Recharge API

Recharge API is a wonderful innovation in the mobile recharge business whereby by a single click of the button you can recharge a number of mobile,...

on Feb 21, 2015

Multi Sim Recharge

Multi sim recharge is a unique facility whereby using a single sim you can recharge a number of mobile and internet connections. Maintaining a...

on Feb 21, 2015

All Sim Recharges

The all sim recharges is a unique facility wherein by owning a single sim with a prepaid facility you can recharge your connection with various...

on Feb 21, 2015

Translate To:

Footer block #1

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Ea mea quod. Learn more

Footer block #2

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Ea mea quod.

Submit an article

Footer block #3

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Get in touch Ea mea quod incorrupte.