Know more about Goodbuzz.org

by Good Buzz on Sep 17, 2010

What it is? GoodBuzz is a network for Event organizers and promoters (people who organize often events, promotes events for living). It's a tool that connect Band Booking Agent. From one place they can send referral request to each other, follow up and see how their peers help them spread the word about their event. Mental play Imagine you or your brother play in local band. You need 50 people to fill your next concert. Last time you've tried to fill the 50 seats by posting on Facebook, Myspace, sending email to your contacts, inviting friend, and spreading some flyers around the city, you end up with only 18 people, and it took you 30 hours of work time. Now, you and your bother band is member of Goodbuzz, and belong to some local network of Rock bands or Pop bands. Imagine, there are 15 bands in your local network and they accept to help you spread the word about your next concerts. If each has 250 email contacts, you reach 3700 people. If conversion rate is 2%, you end up with 75 people willing to attend your event from your peers referral. If you add to that they could post your concert announcement on their Facebook and Myspace profile, you may end up selling out weeks ahead of your concert. You'll feel relaxed, and view life differently. What is new here? Nothing. Events organizers, promoters, bands, clubs, etc. are doing this peer referral system already in a way or another with scattered tools. Goodbuzz.org is not a revolution. It is just here to help to make things simpler and easier. It gives Event promoters a tool that they didn't have in the past, which is to get in front of another Event promoters' contacts without having to negotiate with them 1 on 1. This is the big idea. Value proposition You have all of the event promotion tools you need in one place. And your partners, inside or outside the system, could use it to help you spread your word. How it works? Step 1: I have an event or an activity that needs promotion Step 2: I go to GoodBuzz.org (or any other landing page) Step 3: I Create my promotional materials (emails, social network message, banners, Flyers, Posters, SMS, etc.) Step 4: Then I ask my peers (or connections in the system) to relay my message to their contacts. Step 5: My peers or connections will pick my marketing materials Step 6: Use their communication channels (mailing list, website, blogs, display spaces, Facebook, Twitter and MySpace profiles) to spread the word about myevent. Step 7: This is all done in one place, inside the GoodBuzz.org program.

General

Source: GoodBuzz.org is an experiment in a new kind of event promotion, built on the idea that event marketing is not only about money. Some of the most successful events we've been involved with engaged in simple grass roots marketing. They only used event posters and word of mouth. Those events did tremendously well on a marketing budget of a few hundred dollars.

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