Spread the word about your events beyond your direct contacts

by Good Buzz on Mar 22, 2011

GoodBuzz is a web app that connects trade show organizers and promoters to minimize effort and promote their event planning trade shows fast. From one place they can send referral request to each other, follow up and see how their peers help them spread the word about their event. How does it work? Goodbuzz is a peer referral network. It means members recommend each other events to their contacts for Free. When a member of the network has a trade show events and need help to reach more people, he will log into the Goodbuzz program and send referral requests to the other members of the network. The other members of the network, who find the event interesting for their contacts, will recommend it to their contacts for Free. There are more than 8 channels and ways to recommend events (emailing, social Medias, blogs, flyers, etc.) Mental play Imagine you or your brother play in local band. You need 50 people to fill your next concert. Last time you've tried to fill the 50 seats by posting on Facebook, Myspace, sending email to your contacts, inviting friend, and spreading some flyers around the city, you end up with only 18 people, and it took you 30 hours of work time. Now, you and your bother band are member of Goodbuzz, and belong to some Pop bands network or Rock bands. Imagine, there are 15 bands in your local UK live bands and they accept to help you spread the word about your next concerts. If each has 250 email contacts, you reach 3700 people. If conversion rate is 2%, you end up with 75 people willing to attend your event from your peers' referral. If you add to that they could post your concert announcement on their Facebook and Myspace profile, you may end up selling out weeks ahead of your concert. You'll feel relaxed, and view life differently. The Value of the service The value of the service is that it gives event management services a tool that they didn't have in the past, which is to get in front of another event promoters' contacts without having to negotiate with them 1 on 1. This is the big idea. The system works by pooling in networks (based in industry or on location) people and companies who could help each other to promote their events. For example there is a “Event Organizers” where tech event's organizers worldwide help each other to promote their events in an authentic way. It's free to join, and all members enjoy 500 free emailing credits per month. Being the owner and manager of any national or business events in UK will give you a tremendous leverage for your own agenda.

General

Source: GoodBuzz.org is an experiment in a new kind of event promotion, built on the idea that event marketing is not only about money. Some of the most successful events we've been involved with engaged in simple grass roots marketing. They only used event posters and word of mouth. Those events did tremendously well on a marketing budget of a few hundred dollars.

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