Hong Kong Disneyland Takes New Action-Good or Bad

by Kily Smith on Jul 23, 2010

Disneyland is more and more popular all over the world. Most people especially children will be really excited when they mention to Disneyland. Here is some news about the hot Disneyland. It said that, Hong Kong Disneyland will raise prices of weekday admission by nearly 20 percent for tourists both mainland and overseas, despite the global financial crisis. Prices will remain unchanged for local residents. But they may have to pay more after the entertainment giant reviews the market situation in about six months. But, prices for annual passes and the youth program will remain unchanged. Tourists purchasing tickets through travel agents ”“ along with Hong Kong residents, who are required to show identity cards ”“ can still pay the old prices until June 30. A Hong Kong Disneyland spokesman said the park does not expect the new pricing structure to have a material impact1 on attendance2, as research shows guests choose when to visit the attraction based on their time available rather than ticket prices. But Hong Kong Association of Travel Agents chairman Michael Wu Sui-ieng fears tourists may find the new pricing discriminatory3 and it could dampen4 their desire to visit Disneyland. Polytechnic University associate professor of hotel and tourism management John Ap said mainland consumers are price sensitive and constantly looking for bargains. He added Disneyland needs to be cautious5 if the adjustment turns potential visitors away. But Ap recognises the increase may be necessary to reduce losses, and make the park ”“ owned jointly by the government with a 57 percent stake and Walt Disney Co ”“ sustainable. This is the first time Hong Kong Disneyland has changed its admission price since it opened in 2005. The park did not reveal how much more revenue the new pricing scheme is expected to generate. If you are the fan of Disneyland, you must want to know more about it. Children are crazily interested in the exciting game in Disneyland. As parent, you should search more news about Disneyland. For example, the new provision of Hong Kong is good or bad for us?

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